海尔公司简介及发展史PPT英文版（The Rise of Haier A Comprehensive Company Profile and History）

The Rise of Haier: A Comprehensive Company Profile and History

Introduction

Haier Group Corporation, headquartered in Qingdao, China, is a multinational consumer electronics and home appliances company. Haier has been widely recognized as one of the world's leading appliance manufacturers, ranking first in the global large home appliance market share for 13 consecutive years. In this presentation, we will delve into the history and development of Haier, its business model, and future plans.

Company History

In 1984, Haier began as a small refrigerator factory in Qingdao, China. By the late 1990s, Haier had become China's leading home appliance producer and started to expand globally. In 2005, Haier changed its company strategy to focus on becoming a global innovator in consumer electronics and home appliances. From 2005 to 2014, Haier made 5 acquisitions to expand its product line and geographical coverage. In 2016, Haier made its largest acquisition yet, buying General Electric's appliance business for $5.4 billion. This purchase marked Haier's entry into the North American market.

Business Model and Innovation

Haier has implemented a unique business model called Rendanheyi, which means \"human-to-human connection.\" This model is designed to move beyond traditional hierarchical management structures and focuses on people and innovation. Building on this model, Haier has developed a unique open innovation ecosystem that involves partners, users, customers, and employees. Haier's ecosystem is powered by what it refers to as the Three Zones of User Value – the user interface, the user experience, and the user value space. Haier has also been a disruptive innovator, creating new products such as dual washing machines and a smart air quality control system.

Future Plans

Haier's vision for the future is to become a world-class enterprise in four areas – ecosystem brand, networked products, logistics, and enterprise services. The company plans to focus on three key areas – global resource allocation, innovation across product categories, and digital transformation. In 2020, Haier unveiled a new product innovation strategy that incorporates artificial intelligence, the internet of things, and 5G. Haier plans to establish a global distributed innovation platform to drive its next phase of growth. In conclusion, Haier's success story is a testament to the power of innovation, open ecosystems, and a human-centered business model. As Haier continues to expand globally, it is poised to become a major player in the global home appliance market.